Every action causes a reaction
OUR MISSION
World of Artist Rights (W.A.R):
Empowering Artists Globally
"We are driven by a strong desire to support genuine talent. We firmly believe that every creative individual should have access to the necessary tools for growth without unnecessary barriers.
A study which gives insights into consumer behaviors, preferences, and attitudes when it comes to a wide range of popular entertainment today (e.g. gaming, music, film, virtual reality, podcasts, and more). This report focuses on: Black/African Americans, Hispanics, Asian/Asian Americans, Native Americans, Women, and LGBTQ+ individuals, plus a bonus section on Gen Z.
Our Mission: Fighting for Fair Compensation
Creative Excellence & Independence
At our core, we are dedicated to supporting musicians and creators by championing their independence and ensuring they receive the respect and recognition they rightfully deserve. The creative industry has long been marred by inequitable practices, with artists often bound by contracts that disproportionately favor labels, stripping them of their autonomy and rightful earnings. Such exploitation undermines the very essence of creativity and cannot be allowed to persist. Our mission is to intervene by offering artists the tools and resources they need to thrive independently, ensuring they maintain control over their work and receive equitable compensation. Join us in reshaping the industry into one that truly values and respects its creators.
Gill Cabler
Founder & Chairman
Genea Fortune
Chief Executive Officer (CEO)
Prince Appiah
Chief Operating Officer (COO)
River Sampson
Marketing and Communications Manager
Georg & Erik
Youtube Rights & Collection
Chloe Freedman
Licensing and Rights Manager
Kent Oboko
Fund Manager
Ricki Hasan
Data Analyst
Julyo D'Agostino
Neighboring Rights Administrator
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Wayne Coleman
Royalty Compliance Manager
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Darla Craine
Music Rights Audit Specialist
Michael Perlmutter
Valuation & Compliance Officer
That make this all happen
Meet the Magicians
This company is made up of an eclectic team of Industry experts, business professionals, data scientists, software developers, and financial executives. We not only love music, but we want the people who create to have more control, more ownership, and more flexibility to make more great music, on their own terms.
At W.A.R, we're passionate about ensuring every artist, producer, and songwriter receives their due. Our mission goes beyond mere words – it's a commitment to transforming the music industry. We believe that creativity should be rewarded, regardless of an artist's location or status.
Through relentless advocacy, cutting-edge technology, and global partnerships, we're creating a world where artists can focus on their craft, confident that their rights are protected. Join us in this crucial fight for fairness and transparency in the music industry.